The Geek Vision

Hello Guys, I am Avinash, and today in this post we will talk all about hashtags. Nowadays we are possessed of hashtags because hashtags are everywhere and became a part of our life, We express our emotions and feelings with hashtags nowadays.

# What is a Hashtag  :

A hashtag is a label for content. People use the hashtag symbol (#) before a relevant keyword or phrase, It helps others who are interested in a certain topic and can quickly find content on that same topic. Hashtags "#" is widely used on microblogging and photo sharing services such as Twitter, Instagram, Facebook, and Reddit as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme. 

Hashtags help you to filter your social media posts to be searchable and linkable. By using a special hashtag you can make your post unique.  

Actually, we can say that we can find hashtags everywhere for a trending topic to a single status update, we can say that hashtags are becoming a sign of swag now day It just depends that how unique a hashtag you can use. 

In simple words, we can say that " Hashtags are used to categories social media content".

Do Hashtags Serve a Purpose :

                                                                  Of course, Hashtags do! In today's world of social media, the information is overloaded that combines useful and useless stuff for a social media user, Using hashtags categorizes a certain topic and make it easy to cut through the digital clutter and focuses only on the information one wants.

Businesses use hashtags to attract new customers and grow their online presence. They use their unique, significant, and creative hashtags for their business strategies. This allows users who are not following you to see your tweets and content that you put out on various social media sites. It helps them to create great traffic for their product and offers. Nowadays many companies are using specific #hashtags that are very popular among their users and there is too much craze about these hashtags on social media. Many e-commerce companies like - Flipkart, Snapdeal, Amazon are using specific hashtags for their offer and sale Like - #FlipkartCuriousCases, #saleoftheday, #offeroftheday 

Here is the snapshot of Flipkart tweet on Twitter:-

# Why Hashtags Are So Important :

                                                                                                            Hashtags are a crucial part of social media nowadays, hashtags help your content to get discovered on social media and also attract new relevant followers. Just like In SEO a keyword helps your website or page to get discovered on google search, hashtags help your social media content get discovered and make it searchable to the relevant userbase or viewer.
Using a hashtag not only makes your posts searchable but also increases your post's self-life. So no matter when you post it, your post may be found a long time in the future with the help of hashtags.
  • Hashtags are a great way of labeling and finding social media updates.
  • They make your content discoverable and allow you to find relevant content from other people and businesses.
  • They also allow you to connect with and engage other social media users based on a common theme or interest.
  • Hashtags can increase awareness, getting your content seen by more people than just followers, and increase your social shares.

1. Hashtags Increase User Engagement :

                                                                                Hashtags leverage user engagement. The hashtag is a symbol of attracting the target audience to your post on social media. Social media users will find your post according to its relevance with hashtags.

2. Hashtags Help Users To Understand Your Post at Glance : 

                                                                                                       Social Media networks are bust places. And using a relevant and perfect hashtag helps social media users to understand what the post is all about at a glance and attract them to your post.

3. Extend Reach to Broader Audiences :

                                                                                Hashtags works like a search engine, it increases your post's online visibility and helps it to reach a broader audience. And it also helps to reach your business to a larger group.

4. Increase Brand Awareness :

                                                  Hashtags also help in increasing brand awareness. You can start a social media campaign with a unique hashtag related to your brand that increases brand awareness of your brand and can make your brand more recognized and popular and can also make your brand trending in the form of a hashtag.

# How To Use Hashtags :

Hashtag basics :

  • They always start with # but they won’t work if you use spaces, punctuation, or symbols.
  • Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers.
  • Don’t try to be too clever or unusual. If you choose a tag that no one is searching for, it won’t benefit your marketing.
  • Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember.
  • Using hashtags that are detailed and specific will lead to better results than broad or general ones. Broad terms are not likely to be searched, and if you use them, your content will probably get lost in a sea of unrelated content.
  • Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users.
  • Don’t try to force hashtags onto every post. Instead, only use them when they add value to your post and are likely to stimulate conversation and interaction.
  • Limit the number of hashtags you use. More isn’t always better. It looks spammy.
  • Hashtags can not only attract members of your target audience, they can also be used to research your competition. Search using hashtags, and you will uncover relevant content related to your topic.

1. Keep It Simple and Relevant :

                                                                           Keep your hashtags simple and easy to read and understand. It is essential to make sure to pick something that people searching for and can easily remember.
Using a hashtag that is long and difficult to spell or pronounce will probably not give you a good result. However, an unclear, never-used, or generic hashtag will also not get the results you want.

2. Be Unique and Specific :

                                             As a marketer or a business person, you have to target a special social media userbase to your business or page, so during special events or any campaign you want to reach your community by using the hashtag then your hashtag should be unique and specific which can make you more engaged with your targeted community.

If you opt for generic hashtags such as #marketing, #seo, or something like #fashion and expect people to see and interact with your post, think again. Most likely your post will be lost amongst 1000’s other generic posts using the same hashtags.

Try not to use the overused hashtags or make sure that your hashtag is short, simple, and specific to your post and the user can easily relate it to his requirement.

3. Don't Overuse Hashtags :

Hashtags are an essential part of social media strategy. They give your brand more exposure so you can spread the word about your product to a massive audience. Besides, when you use it multiple times on different channels, people will easily remember your hashtag.
However, each social media platform has its own befitting hashtags frequency, and crossing it might lead to lesser engagement. In fact, using 10+ hashtags can reduce engagement by 68.2%.

Hashtags use on Twitter -

4. Create Brand Engagement :

                                                  Hashtags have immerse ability to connect your brand with very famous and incredibly visible topics. Use of the right hashtag will allow new visitors to your post and will give you a chance to engage with them. When you use hashtags carefully, it helps to reach a huge base of targeted customers and improves customer relationships. 

It’s important to know WHEN to use tags on social media. While you don’t want to ignore your users, it’s not necessary to use hashtags while conversing with your followers. As well as this, while it’s not necessary to use a hashtag in every post, it is vitally important to remember that you should not use them while responding to someone. Whether it’s a re-tweet or a reply, avoid using these characters when they are not required. Keep the marketing to your posts out of your customer dialogue.

5. Research before using hashtags:

                                                                                             Before using a trending hashtag, make sure to research it first. You don’t want to make a bad impression on your followers or attract the wrong audience. There are many websites and tools to know about trending hashtags. Like you can use Ritetag to optimize your Hashtags. You can read how to use trending hashtags and website and tools for hashtag tracking in my post - 5 Hashtag Tracking Tools for Twitter, Facebook, and Instagram

6. Do Use of Social Media Tools : 

                                                                                                  There are many social media tools available to which provide us a total analysis of hashtags and we can research about hashtags there and can get benefitted. Here are some of those -

1. Hashtagify. me :
                                         One of the most complete hashtag tools you will find, Hashtagify. I have reams of data you can use to analyze hashtags. The most helpful could very well be the first data you’re shown: related hashtags and their popularity. When you type in a hashtag, the service will show you other hashtags to consider and will display visually how popular each hashtag is and how closely it correlates to the original.

2. RiteTag :
                          RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is. The visual organization of hashtags into colored bars works great for quick analysis at-a-glance.

3. Tagboard :
                          With Tagboard, you can see how your hashtag is used across multiple networks. The results pages on Tagboard show hashtagged posts from Twitter, Facebook, Instagram, and

4. Twitalyzer :
                           Though not an explicit hashtag tool, Twitalyzer does show hashtags as part of its audit of Twitter accounts. Input the username of someone you want to investigate, and Twitalyzer can tell you what hashtags he or she uses most often. This can help find out how your niche’s influencers tweet.

5. Trendsmap :
                                  Local businesses might find value in Trendsmap, which shows you relevant hashtags that are being used in your geographic area.

7. Know The Hashtag Trends : 

                                         A trending hashtag is being used by a lot of people at the same thing. This commonly happens when there is breaking news or celebrity gossip or during a convention. Twitter alerts people when their followers are all tweeting about the same thing, so even if a hashtag isn’t trending, they’re good to use at events to increase your reach by helping acquire customers to increase the buzz of your brand.

# Conclusion :

                                           So let's take a look at how can we take advantage of "Hashtags"
- Keep It Simple And Relevant
- Be Unique and Specific
- Don't Overuse Hashtags
- Create brand Engagement
- Research before using Hashtags
- Do use of social Media Tools
- Know the Hashtags Trends

So, Guys, That's It, and thanks for reading my article, I will always make sure that my article should be informative for you. If you loved my article then please go through my other articles- 

Hii Readers, I am Avinash and I am again present here with and interesting topic "Why Link Building is Important for SEO" as we all wants to be a step ahead in this digital life and to be ahead in digital we also know that google works on SEO(Search Engine Optimization) algorithms and we should have better SEO of our product's website, business website, personal blog etc.. 

Why Link Building is Important for SEO - The Geek Vision

SO lets Understand the Link Building / Backlinks :

Link building is the process of acquiring hyperlinks from other websites to your own. A Hyperlink ( normally called a link ) is a way for Search Engine uses to navigate between pages on the internet, Search Engine uses links to crawl the web. Search Engine algorithm will crawl the links between the individual pages on your website, and that will crawl the links between the entire website. Link Building is the important part of SEO, for this reason you can master the art of building high high-quality links, it can truly put you ahead of both of other SEOs and your competition.

How SEO Works With Link Building and Why It is So Important :

The Anatomy of a Hyperlink :

                                                  In order to understand the importance of hyperlink / link-building, It is very crucial to first understand the basics of how a link created and how a search engine crawls/ search the links, and what they can interpret -

Anatomy Of Hyperlink - The Geek Vision

  • The Anchor Tag ( hence the "a" ) tells the search engine that a link to another page is going to follow.
  • The Link Referral Location( "herf" ) which stands for hyperlink referral and text inside the quotation mark indicate the URL to which hyperlink is pointing.
  • The anchor text is what the hyperlink will show up on the page. Oftentimes this text will have some sort of visual indication that it is a clickable link. 
  • The closure of link tag tells the search engine that this is the end of the link tag. 

Best Link Building Strategies:

 1. Social Media : 

                             One of the best ways to spread your content and earn backlinks is through Social Media Networks. Create your free LinkedIn, Facebook, Twitter, Instagram and Google Plus accounts for your business if you have not done so. Spread the word about your new marketing content on social media.
We can use Social Media for link Building, If Search Engine ( Google) crawls the link again and again and there is a good content in the page than our link's google pagerank will be high and we will be very ahead in SEO, because Social Media have a huge crowd our link can be shared by huge user base if our page has good and trending content in it.
So Synchronize your website updates with social media, and make regular social posts to keep your audience engaged. Social media platforms are effective and free platforms to build your own unique niche community around your business. It is a great way to further brand building, encourage sharing and get the word out about your products and services.

2. Good and Valuable Content :

                                                   There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:

  • The website or blog is relevant to your topic;
  • The article is NOT about how great you are/ your company is;
  • You have a focus on quality (well written, professional, and interesting);
  • You keep in mind that a poor article can bring bad reputation.
It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

My previous Articles can help you creating good content - 

3.  Q&A Forums & Communities:

                              If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts.

Here are some of the popular Q&A forums :
                                                                        1. Quora
                                                                        2. Yahoo Answers
                                                                        3. Google community

4. Make Frequent Updates :

                                             The first step to successful long term link building starts with creating good marketing content to publish on your website. Informative and well-organized content shows search engines that your website is an expert in the industry.

Incorporate a variety of content forms. Content can come in many different forms. The following are a few examples in addition to storytelling and pictures.

  • Video
  • Infographics
  • E-Books or other downloadable materials 
  • Case studies
  • White papers
  • Charts and Graphs
  • Memes
  • Interactive elements
Here is some previous articles which may help you :

Thank you very much guys for reading my post, I hope this would help you to for link-building for sure.
If you like my this article then please take a look at my below article which can make you master of SEO - 


Hii Guys, I am Avinash and today in this article we will talk about a interesting topic that "why using visual content on social media is very important now a days". We will cover some interesting facts and importance of visuals on social media and how we can take benefit of visuals for our business and social media marketing.

As social media content trends constantly rise to a new level, it becomes a real struggle for a business to bring the target customers attention to their social media profiles.

# Why To Use Visuals :

visuals can have an enormous impact on the success of your content marketing and social media campaigns. Images can help to increase traffic, clicks, and conversations. Photos, videos and inforgaphics can grab attention of the users much faster and more effectively than text.

  • Our mind only needs 1/10 second to understand an image. Reading 200-250 words take an average of 60 seconds to read.
  • People remembers visual information 6x times more than they have read or heard.
  • CTR of a website is about 47% higher in site containing images.
  • Infographics grow 12% more traffic and 200% more shares than post without  images.
  • Tweets with images gets 18% more clicks and 150% more retweets than tweets without images.
  • LinkedIn posts with image generate 98% higher comment rate.
  • Facebook Posts with images get 3.2x times more engagement than posts without images.
  • Video generate 80% more conversion.
                                             Source - Blog2Social

* According to Bob Cargill :
It's true. Content may be king, but visuals rule. All the latest study and statistics suggest that images on social media command more attention than text alone.
 If we want to know that why visuals are important we can understand by the example of "Google Doodle", Google daily changes it's landing page's doodle to make it appealing.

# People prefer visuals :
                                                         As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about, but once that information is paired with visual elements, the information retained suddenly goes up to 65%. At any given time, the human brain can only process a very limited amount of information. In addition, any information that can be processed faster will take priority in grabbing a person’s attention.

Increases Views :
                                              As I told you earlier in this article.
CTR of a website is about 47% higher in site containing images.
Infographics grow 12% more traffic and 200% more shares than post without  images. Tweets with images gets 18% more clicks and 150% more retweets than tweets without images. LinkedIn posts with image generate 98% higher comment rate. Facebook Posts with images get 3.2x times more engagement than posts without images.

# Boost Engagement :
                                       High-quality visual content included in your social media marketing efforts can generate more likes, shares and comments than a simple text would. As a matter of fact, your articles can experience a 37% increase in engagement if they are optimized with compelling visual content.

# Your Audiences Loves Video :
                                                                         Video is one of the most important visual aspects used in content marketing today. That being said, by 2019, 80% of internet traffic will consist of video traffic. Generally, online audience prefers watching videos rather than reading plain text. In fact, four times as many consumers would rather watch a video about a product than read about it, while 90% of consumers state that watching a product video is very helpful in making a purchasing decision.

# Conclusion :
                           So these are some reasons why visual content also very important now a days. We should take the benefit of visuals to make our post more appealing and effective, as we know that we can get more engagement by using visuals.

If you like my article and you wants to get more deep information then you should read my other articles : 

Hello Guys... How are you all, I am your friend Avinash and today we will talk about a new interesting topic "How To Increase Brand Awareness Using Social Media Channels". In this article I'll tell you about full strategy to how to use social media to increase your brand's awareness.

Every respectable Brand or Business that promotes its business takes advantages of today's popular social media channels like - Facebook, Instagram, Twitter, LinkedIn, Blogging - Because they are very popular among today's ganeration and  everything happens on social media creates impact on everyone's daily life.

# Why Social Media is Great For Brand Awareness :-

Brand awareness is critical if you want to grow your business now a days. Because we can get a lot of actual traffic on social media, and branding on social media is cost effective, time saving, and we can get target audiences on social media.

Statista predicts that there will be 3.02 billion social media users worldwide by 2021 (see chart below). So how do you get your brand in front of those billions of users? How do you get the attention of the thousands or millions of potential customers wandering around social media? Here, we provide a list of tips that will help you increase your brand awareness via social media.

let's take a look ot an another social media fact that most of social media marketer's want to increase their brand awareness through social media platforms. Let's take a look an the infographics given by social sprouts -

# Why Social Media Leads To Brand Awareness :

  • Enables engegement
  • Promotes content
  • Social sharing among users
Now I m telling you some proven ways to increase brand awareness through social  media platforms :

1. Use Visual Content To Increase Brand Awareness :

Implementing visuals in posts can create an image in reader's mind, that can help you to create more engagement. So always implement visuals in your posts. Because visuals attracts peoples. So implementing Images, videos, Inforgraphics can be a plus point to let your post go viral. Because you should know that your images, videos can also go viral ahead of your content. so content is not the only one thing that goes viral, videos or images can also goes viral.

Do you know that facebook posts with images gets 53% more likes, 104% more comments, and 84% more click-through rates according to KISSmertics.

Now let just come on twitter. Do you know that - According to twitter blog we got that post with photos have the greatest effect on retweets.

- Photos average a 35% boost in Retweets
- Videos get a 28% boost
- Quotes get a 19% boost in Retweets
- Including a number receives a 17% bump in Retweets
- Hashtags receive a 16% boost

    Visual content helps a lot to get attention of social media users let's take a look how visual are used at social media channels :


    2. Develop a Unique Voice and Personality :

    On social media, you’re interacting with human beings. So, talk like one. Let your personality come out freely and develop the tone and voice of your posts to reflect that. People are much more likely to engage when the conversation feels casual. Plus, if you’re charismatic, your personality will help you gain followers.

    - Be Active on Your Social Media Profiles
    - Be Able To Provide Answers
    - Leave Readers With Questions
    - Provide Quick Tips
    - Be Accurate With Your Provided Information
    - Speak With Your Own Tune And Style

    3. Optimize Your Content :

    #1. Write Great Headlines :

    OMG..!! That's the second time when I am talking about headlines. But now I will not go long. I am doing this because headlines plays a lead role to give a specific reason to your readers. Headlines reflects the content written below it.
    Here is my full guide for writing catchy headlines.

    #2. Craft Quality or Unique Content :

    Craft quality and unique content on your blog. That give a reason to your readers to read, because they can't find that type of content anywhere else. It also helps your content for higher search ranking. 
    Here is my below article, where you can get help about that :-

    #3. Long From Content :

    Do you know that counts of words affects your SEO, longer content appears higher in Google search ranking. We can guess that there will be high number of content keywords in longer content, and as you know that Google always prefers keyword rich content. 

    - So try to write longer content but don't mess up and stretch it unnecessary, that can spoil your reader's experience.

    Now I am sharing the research of serpIQ, It tells us that content with word count of 2450 and above ranks higher in Google.

    I am damn sure, you are thinking that why I am talking about content length then it's only affects SEO. But wait!! It also affects social media sharing. According to QuikSprout research :-

    - Posts that were under 1,500 words, on average received 174.6 tweets and 59.3 Facebook likes. 
    - Posts that were over 1,500 words, on average received 293.5 tweets and 72.7 Facebook likes.

    4. Follow Social media Influencers :

    The so-called “social media influencers” are people who generally have many followers/subscribers.I’m talking about either popular individuals or popular social media pages that appeal to the same (or approximate) target audience you do. However, make sure to avoid influencers that are in a direct competition with your brand’s products and services.

    For example, if you’re selling ecological food, you can approach different local chefs, popular cooking blogs, or anyone who talks aboutfood. You’ll often have to negotiate a price for these influencers to promote your business/products to their loyal followers.

    5. Do Use of Hashtags :

    Today hashtags are everywhere, you can find hashtags on Twitter, Facebook, Google+, Instagram and many more. Today hashtags are becoming another option for social media for search queries. So implementing hashtahs in your posts can make your engagement higher. Let's take a look on the effects of hashtags in Twitter :-

    Dan Zarella discovered this effect in a study on retweeting behavior that included more than 1.2 million tweets. The large scope of the study made for a 99.9 percent confidence interval with the results.

    7. Plan Your Posting Strategy :

    Develop Your own social media strategy and create your own time table. It will help you for a better result. Before planning your posting strategy ask these three questions to yourself :-

    - What you should post?
    - How often you should post?
    - When you should post?

    # How often you should post ? :-

    # When You Should Post? :- 

    8. Share Great Content :

    Craft quality and unique content on your blog. That give a reason to your readers to read, because they can't find that type of content anywhere else. It also helps your content for higher search ranking. 
    Here is my below article, where you can get help about that :-

    # Long From Content :

    Do you know that counts of words affects your SEO, longer content appears higher in Google search ranking. We can guess that there will be high number of content keywords in longer content, and as you know that Google always prefers keyword rich content. 

    - So try to write longer content but don't mess up and stretch it unnecessary, that can spoil your reader's experience.

    Now I am sharing the research of serpIQ, It tells us that content with word count of 2450 and above ranks higher in Google.

    I am damn sure, you are thinking that why I am talking about content length then it's only affects SEO. But wait!! It also affects social media sharing. According to QuikSprout research :-

    - Posts that were under 1,500 words, on average received 174.6 tweets and 59.3 Facebook likes. 
    - Posts that were over 1,500 words, on average received 293.5 tweets and 72.7 Facebook likes.

    9. Ads and paid campaigns:

    A social media ad can be a great addition to your overall social media strategy. If you use paid ads and campaigns wisely, you have great potential for increasing brand awareness. Whether you try your hand with influencers, referral marketing, or simply promote your content, you can reach a specific goal.

    These types of campaigns are easy to track and manage, which often helps smooth out bumps and that’s what makes them successful.

    * Conclusion :

    So guys that was my article on writing social media posts that goes viral. Now I am telling you some more tips to create a better engagement with your social media fans, because if you makes a better relationship with your user, it will help your post to grow more. So keep your eye focused on what I am saying -

    - Be Active on Your Social Media Profiles
    - Be Able To Provide Answers
    - Leave Readers With Questions
    - Provide Quick Tips
    - Be Accurate With Your Provided Information
    - Speak With Your Own Tune And Style

    For More Guide Read our early Articles :-

    That's it guys!!!

    Hope You Enjoyed!! 

    I am curious to getting your response by commenting below..

    Hii Guys!!!! I am Avinash Today I am here before you with a most sophisticated topic of Indian economy. Today Indian youth is in a different phase because of our society craze and our parents pressure to grab more and more degrees and to get a govt job.

    So this is so catastrophic for our country and for us, so let's talk about some reasons and their causes and some solutions too about this problem - 

    1. Most of Indian youth Wants a Government job :

    Because our Indian society gives more honor and prestige to a govt employee and there are more comfort and little pressure in govt jobs, every Indian youth wants to get a government job. Most of Indian youth doesn't want to give their efforts to grab a private job because of our society's mentality they think that there is not any security in private jobs and they have to do hard work in private sector.
    And right now Indian govt failed to create much jobs to provide as much govt employment as the youth is hoping for.

    Data from the successive rounds of nationally representative youth surveys conducted by the Lokniti research programme at the Centre for the Study of Developing Societies (CSDS) shows that the attraction of a sarkari naukri (government job) has not shown any signs of declining over the past decade. In fact, the share of youth who prefer a government job has grown slightly to 65% in 2016.

    The share of youth who prefer a private job has nearly halved to 7% between the two rounds of the survey conducted in 2007 and 2016. The share of those wanting to start their own enterprises has risen marginally to 19% over the same period.

    The 2007 and 2016 surveys covered 5,513 and 6,122 individuals, respectively. We compare the responses of individuals in the age group of 15-34 years.

    Rural and urban youth hardly differ when it comes to job preferences. But the share of youth in big cities who prefer a government job shows a sharp increase between 2007 and 2016.

    2. A Huge Part of Youth is Busy in Studying or Training :

    I don't know in India what are we doing. A large part of our life we spent in studying only, till  the age of 30 we are busy in completing our P.hd and many more things. we are not focusing on our skills, only we are doing is study.

    Let me put a survey here before you -

    Over 30% of youth aged 15-29 in India are not in employment, education or training (NEETs). This is more than double the OECD average and almost three times that of China.

    NEET is a relatively new concept.

    According to the OECD, youth inactivity presents the share of young people (age 15-29) not in employment, education or training (NEET) as a percentage of the total number of young people in the corresponding age group.

    3. India's socio-cultural norms add further complexity :

    34% of the surveyed youth report that discriminatory and personal biases related to their marital status, gender, age or family background are a major barrier when looking for a job. 82% of female respondents said their ideal employment would be full-time, disproving the stereotype that women prefer part-time jobs. Similarly, despite the persistent view that household work and unpaid work are suitable and desirable for women, only 1% of surveyed female youth report this as being a desirable option for them.

    # Causes :-

    • Our Society Thinking.
    • Our Expectations.
    • Being choosy with career and jobs.
    • Focusing less on skills and practical.
    • Wasting a huge time in studying.
    • We are not hard-working.

    # Solutions :-

    • Focusing on our dreams.
    • Taking every step of life as a challenge.
    • We should do expertise in our stream.
    • Should get more practical knowledge than theoretical.
    • Should get more skills.
    • Make your own way.
    So that's it guys, thanks for reading. 


    Hello Guys, I am Avinash and today in this article I'll talk about some strategies to boost or scale-up your startup. 

    -Do you have any startup idea?
    -Are you working on a startup?
    -Do you already started a new startup?

    So let's make it easier and let's discuss about how we together can change ourselves in super-humans and can scale-up our innovative idea like a rocket launcher.

    What is Growth Hacking?

    Growth hacking is a marketing technique that is experiment driven. It is used to figure out the most productive ways of growing a business. In this process, you would have to mix engineering, data, design, development, marketing, and analytics. And the main reason as to why it is called growth hacking is because the growth hacker would use these techniques and find the most innovative, cost-effective and rapid way of achieving growth instead of following the conventional processes.

    The methods that the growth hacker uses to achieve the growth goal include reverse engineering, A/B testing, SEO, email marketing, viral marketing, and content marketing.
    And the main formula that every growth hacker uses is —

    Product + Growth = Impact

    Now that you are clear about what the growth hacking is all about, let us move ahead and talk about the growth strategies that can help you prepare your business for 2019.

    Who is a Growth Hacker?

    A growth hacker is someone who is clever, original, and innovative. Their primary goal is to implement creative, cost-effective strategies to ensure businesses are able to acquire and retain customers for as long as they can.


    1. Analyse yourself:

     Use these question to guide what kind of business you want to start. What need does your startup address? Why will people care? If you can answer these two major questions you’re already well on your way to success.

    Once you have the reason, start asking yourself even more questions to help you figure out the type of business you should start, and if you have what it takes.
    • What skills do you have?
    • Where does your passion lie?
    • Where is your area of expertise?
    • How much can you afford to spend, knowing that most businesses fail?
    • How much capital do you need?
    • What sort of lifestyle do you want to live?
    • Are you even ready to be an entrepreneur?
    Note : Be brutally honest with your answers.

    2. Know Your Competition :

    • Who are your competitors?
    • What you need to know about your competitors
    • Learning about your competitors
    • Hearing about your competitors
    • How to act on the competitor information you get

    Direct Competitors

    Direct competitors are businesses that have the same product or service offerings. For example, if you’re a landscaping company, your direct competitors are other landscapers. Information on your direct competitors will facilitate your ability to stand out above them.

    Indirect Competitors

    Indirect competitors are those who don’t offer the same service, but meet the same need in an alternative way. In the landscaping example, your indirect competitors would be businesses that facilitate do-it-yourself lawn care, like local nurseries, home improvement centers, and hardware stores. Information about your indirect competitors will help you to find effective ways of getting in front of your target audience.

    3. Leverage Referral Marketing:

    Referrals have always been the main way of growing a business for decades now. A referral from a family member, friend, or even from any of the industry influencers would convert a lead much faster than you can think of. The cost of getting referrals isn’t much and this would allow you to reduce the costs that you are putting into your company growth strategies.


    4. Build a Social Media Community Around Your Brand/Product:

    Social media platforms are the most popular ones in the world currently. It is a place where almost everyone is there on. And this makes social media an important part of the marketing strategy for any startup. In short, you can easily leverage social media and promote all about your company, get market feedback and also interact with all the industry influencers.

    Social media Statics :

    - Total worldwide population as 2015 is 7.3 billion.
    - Total internet users - 3.17 billion
    - Total active social media users - 2.3 billion
    - 91% of retails brands use 2 or more social media accounts.
    - Internet users have an average of 5.54 social media accounts.
    - Social media users have risen by 176 million in last year.
    - 1 million active social users joins everyday, 12 people joins each second.
    - There are 1.65 billion active social media accounts globally.

    -  Set Your Goal :

    Before starting with social media you should define your goal, what you want to achieve from social media for your beneficiaries. Because we all know that without any aim or goal we can't reach to our target.
    Let's take a look at some goals which everyone wants to achieve :-
    - Sales
    - Brand Awareness
    - Drive traffic to Your website or blog
    - Want more followers or likes
    - Customer loyalty

    In the beginning just select one of these and built your strategy to achieve that. After start getting some progress with your initial goal and have real measurable result, you can select another goal  from the list.

    - Choose Relevant Social Media Network :

    Choose Relevant social media platform according to your comfort. Each social media network have its own unique features and functionality with a unique impact.
    Mr. Tim Grahl tells us about three big questions to ask yourself when choosing a social network :-

    - Does it make sense for me?
    - Does is make sense for my content?
    - Do potential fans spend time there?

    Let's take a look at answers about some social media networks, Why should we use them? :-

    - Why Facebook :

    The biggest and the largest social media network. More than 70% adults actively use facebook, So this is much enough to use facebook for your business. 
    But also keep in mind that with great popularity comes great competition. There are much crowd on facebook to make you disappear or popular.

    - Why Twitter :

    Twitter is so smart, mostly crowd on twitter is younger. You can get here wide variety of of technology, news, sports, marketing, journalism, and so on.

    - Why LinkedIn :

    This is a business oriented social media platform. This is a great place for professionals, Best platform for B2B companies. But B2C companies are still struggling.

    - Why Instagram :

    Great place for fashion and photo sharing. Instagram works great in paring with facebook and twitter. mostly brands have been starting using Instagram.

    5. Identify Your Target Audiences :

    This is a damn important point to take away your business to upstairs. You should identify your users and make research on their behavior. So identify your target audiences to get best results, the foundation of social media is ti understand who your target audience is and why they use social media. To do so, we need to utilize demographics.

    What Includes In Demographics :

    - Location
    - Age 
    - Gender 
    - Income
    - Educational level
    - Religion
    - Ethnicity
    - Marital Status
    - Number of Children

    Not all of these will relevant to your business. For an example you have a niche blog targeted to U.S. , then you need to make your analysis. To create an analysis you need to identify your target audiences according to age, gender, location and etc. If you have female oriented blog then you need to target only female audiences. 

    # Takeaways :

     Focus On Engagement :

    Thats point is very important for an effective social media Strategy. Creating engagement means you are making a relationship with your users.
    According to Jason Falls "Engagement is communicating well enough that the audience pay attention".
    Every social media defines engagement based on the features and the functionality of  their platform

    Here are some healthy knowledge for you to help you scaling your startup -

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