The Geek Vision

Hii Readers, I am Avinash and I am again present here with and interesting topic "Why Link Building is Important for SEO" as we all wants to be a step ahead in this digital life and to be ahead in digital we also know that google works on SEO(Search Engine Optimization) algorithms and we should have better SEO of our product's website, business website, personal blog etc.. 

Why Link Building is Important for SEO - The Geek Vision



SO lets Understand the Link Building / Backlinks :

                                             
Link building is the process of acquiring hyperlinks from other websites to your own. A Hyperlink ( normally called a link ) is a way for Search Engine uses to navigate between pages on the internet, Search Engine uses links to crawl the web. Search Engine algorithm will crawl the links between the individual pages on your website, and that will crawl the links between the entire website. Link Building is the important part of SEO, for this reason you can master the art of building high high-quality links, it can truly put you ahead of both of other SEOs and your competition.

How SEO Works With Link Building and Why It is So Important :


The Anatomy of a Hyperlink :

                                                  In order to understand the importance of hyperlink / link-building, It is very crucial to first understand the basics of how a link created and how a search engine crawls/ search the links, and what they can interpret -

Anatomy Of Hyperlink - The Geek Vision

  • The Anchor Tag ( hence the "a" ) tells the search engine that a link to another page is going to follow.
  • The Link Referral Location( "herf" ) which stands for hyperlink referral and text inside the quotation mark indicate the URL to which hyperlink is pointing.
  • The anchor text is what the hyperlink will show up on the page. Oftentimes this text will have some sort of visual indication that it is a clickable link. 
  • The closure of link tag tells the search engine that this is the end of the link tag. 

Best Link Building Strategies:


 1. Social Media : 

                             One of the best ways to spread your content and earn backlinks is through Social Media Networks. Create your free LinkedIn, Facebook, Twitter, Instagram and Google Plus accounts for your business if you have not done so. Spread the word about your new marketing content on social media.
We can use Social Media for link Building, If Search Engine ( Google) crawls the link again and again and there is a good content in the page than our link's google pagerank will be high and we will be very ahead in SEO, because Social Media have a huge crowd our link can be shared by huge user base if our page has good and trending content in it.
So Synchronize your website updates with social media, and make regular social posts to keep your audience engaged. Social media platforms are effective and free platforms to build your own unique niche community around your business. It is a great way to further brand building, encourage sharing and get the word out about your products and services.


2. Good and Valuable Content :

                                                   There are many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that:

  • The website or blog is relevant to your topic;
  • The article is NOT about how great you are/ your company is;
  • You have a focus on quality (well written, professional, and interesting);
  • You keep in mind that a poor article can bring bad reputation.
It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.

My previous Articles can help you creating good content - 

3.  Q&A Forums & Communities:

                              If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts.

Here are some of the popular Q&A forums :
                                                                        1. Quora
                                                                        2. Yahoo Answers
                                                                        3. Google community

4. Make Frequent Updates :

                                             The first step to successful long term link building starts with creating good marketing content to publish on your website. Informative and well-organized content shows search engines that your website is an expert in the industry.

Incorporate a variety of content forms. Content can come in many different forms. The following are a few examples in addition to storytelling and pictures.

  • Video
  • Infographics
  • E-Books or other downloadable materials 
  • Case studies
  • White papers
  • Charts and Graphs
  • Memes
  • Interactive elements
Here is some previous articles which may help you :

Thank you very much guys for reading my post, I hope this would help you to for link-building for sure.
If you like my this article then please take a look at my below article which can make you master of SEO - 

                                  




Hii Guys, I am Avinash and today in this article we will talk about a interesting topic that "why using visual content on social media is very important now a days". We will cover some interesting facts and importance of visuals on social media and how we can take benefit of visuals for our business and social media marketing.

As social media content trends constantly rise to a new level, it becomes a real struggle for a business to bring the target customers attention to their social media profiles.

# Why To Use Visuals :

visuals can have an enormous impact on the success of your content marketing and social media campaigns. Images can help to increase traffic, clicks, and conversations. Photos, videos and inforgaphics can grab attention of the users much faster and more effectively than text.


  • Our mind only needs 1/10 second to understand an image. Reading 200-250 words take an average of 60 seconds to read.
  • People remembers visual information 6x times more than they have read or heard.
  • CTR of a website is about 47% higher in site containing images.
  • Infographics grow 12% more traffic and 200% more shares than post without  images.
  • Tweets with images gets 18% more clicks and 150% more retweets than tweets without images.
  • LinkedIn posts with image generate 98% higher comment rate.
  • Facebook Posts with images get 3.2x times more engagement than posts without images.
  • Video generate 80% more conversion.
                                             Source - Blog2Social


* According to Bob Cargill :
It's true. Content may be king, but visuals rule. All the latest study and statistics suggest that images on social media command more attention than text alone.
 If we want to know that why visuals are important we can understand by the example of "Google Doodle", Google daily changes it's landing page's doodle to make it appealing.



# People prefer visuals :
                                                         As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about, but once that information is paired with visual elements, the information retained suddenly goes up to 65%. At any given time, the human brain can only process a very limited amount of information. In addition, any information that can be processed faster will take priority in grabbing a person’s attention.

Increases Views :
                                              As I told you earlier in this article.
CTR of a website is about 47% higher in site containing images.
Infographics grow 12% more traffic and 200% more shares than post without  images. Tweets with images gets 18% more clicks and 150% more retweets than tweets without images. LinkedIn posts with image generate 98% higher comment rate. Facebook Posts with images get 3.2x times more engagement than posts without images.


# Boost Engagement :
                                       High-quality visual content included in your social media marketing efforts can generate more likes, shares and comments than a simple text would. As a matter of fact, your articles can experience a 37% increase in engagement if they are optimized with compelling visual content.


# Your Audiences Loves Video :
                                                                         Video is one of the most important visual aspects used in content marketing today. That being said, by 2019, 80% of internet traffic will consist of video traffic. Generally, online audience prefers watching videos rather than reading plain text. In fact, four times as many consumers would rather watch a video about a product than read about it, while 90% of consumers state that watching a product video is very helpful in making a purchasing decision.

# Conclusion :
                           So these are some reasons why visual content also very important now a days. We should take the benefit of visuals to make our post more appealing and effective, as we know that we can get more engagement by using visuals.

If you like my article and you wants to get more deep information then you should read my other articles : 

Hello Guys... How are you all, I am your friend Avinash and today we will talk about a new interesting topic "How To Increase Brand Awareness Using Social Media Channels". In this article I'll tell you about full strategy to how to use social media to increase your brand's awareness.


Every respectable Brand or Business that promotes its business takes advantages of today's popular social media channels like - Facebook, Instagram, Twitter, LinkedIn, Blogging - Because they are very popular among today's ganeration and  everything happens on social media creates impact on everyone's daily life.

# Why Social Media is Great For Brand Awareness :-


Brand awareness is critical if you want to grow your business now a days. Because we can get a lot of actual traffic on social media, and branding on social media is cost effective, time saving, and we can get target audiences on social media.

Statista predicts that there will be 3.02 billion social media users worldwide by 2021 (see chart below). So how do you get your brand in front of those billions of users? How do you get the attention of the thousands or millions of potential customers wandering around social media? Here, we provide a list of tips that will help you increase your brand awareness via social media.

let's take a look ot an another social media fact that most of social media marketer's want to increase their brand awareness through social media platforms. Let's take a look an the infographics given by social sprouts -



# Why Social Media Leads To Brand Awareness :

  • Enables engegement
  • Promotes content
  • Social sharing among users
Now I m telling you some proven ways to increase brand awareness through social  media platforms :

1. Use Visual Content To Increase Brand Awareness :

Implementing visuals in posts can create an image in reader's mind, that can help you to create more engagement. So always implement visuals in your posts. Because visuals attracts peoples. So implementing Images, videos, Inforgraphics can be a plus point to let your post go viral. Because you should know that your images, videos can also go viral ahead of your content. so content is not the only one thing that goes viral, videos or images can also goes viral.

Do you know that facebook posts with images gets 53% more likes, 104% more comments, and 84% more click-through rates according to KISSmertics.




Now let just come on twitter. Do you know that - According to twitter blog we got that post with photos have the greatest effect on retweets.


- Photos average a 35% boost in Retweets
- Videos get a 28% boost
- Quotes get a 19% boost in Retweets
- Including a number receives a 17% bump in Retweets
- Hashtags receive a 16% boost


    Visual content helps a lot to get attention of social media users let's take a look how visual are used at social media channels :

    typesofcontent

    2. Develop a Unique Voice and Personality :

    On social media, you’re interacting with human beings. So, talk like one. Let your personality come out freely and develop the tone and voice of your posts to reflect that. People are much more likely to engage when the conversation feels casual. Plus, if you’re charismatic, your personality will help you gain followers.

    - Be Active on Your Social Media Profiles
    - Be Able To Provide Answers
    - Leave Readers With Questions
    - Provide Quick Tips
    - Be Accurate With Your Provided Information
    - Speak With Your Own Tune And Style

    3. Optimize Your Content :

    #1. Write Great Headlines :

    OMG..!! That's the second time when I am talking about headlines. But now I will not go long. I am doing this because headlines plays a lead role to give a specific reason to your readers. Headlines reflects the content written below it.
    Here is my full guide for writing catchy headlines.


    #2. Craft Quality or Unique Content :

    Craft quality and unique content on your blog. That give a reason to your readers to read, because they can't find that type of content anywhere else. It also helps your content for higher search ranking. 
    Here is my below article, where you can get help about that :-

    #3. Long From Content :

    Do you know that counts of words affects your SEO, longer content appears higher in Google search ranking. We can guess that there will be high number of content keywords in longer content, and as you know that Google always prefers keyword rich content. 

    - So try to write longer content but don't mess up and stretch it unnecessary, that can spoil your reader's experience.

    Now I am sharing the research of serpIQ, It tells us that content with word count of 2450 and above ranks higher in Google.


    I am damn sure, you are thinking that why I am talking about content length then it's only affects SEO. But wait!! It also affects social media sharing. According to QuikSprout research :-

    - Posts that were under 1,500 words, on average received 174.6 tweets and 59.3 Facebook likes. 
    - Posts that were over 1,500 words, on average received 293.5 tweets and 72.7 Facebook likes.




    4. Follow Social media Influencers :

    The so-called “social media influencers” are people who generally have many followers/subscribers.I’m talking about either popular individuals or popular social media pages that appeal to the same (or approximate) target audience you do. However, make sure to avoid influencers that are in a direct competition with your brand’s products and services.


    For example, if you’re selling ecological food, you can approach different local chefs, popular cooking blogs, or anyone who talks aboutfood. You’ll often have to negotiate a price for these influencers to promote your business/products to their loyal followers.



    5. Do Use of Hashtags :

    Today hashtags are everywhere, you can find hashtags on Twitter, Facebook, Google+, Instagram and many more. Today hashtags are becoming another option for social media for search queries. So implementing hashtahs in your posts can make your engagement higher. Let's take a look on the effects of hashtags in Twitter :-

    Dan Zarella discovered this effect in a study on retweeting behavior that included more than 1.2 million tweets. The large scope of the study made for a 99.9 percent confidence interval with the results.



    7. Plan Your Posting Strategy :

    Develop Your own social media strategy and create your own time table. It will help you for a better result. Before planning your posting strategy ask these three questions to yourself :-

    - What you should post?
    - How often you should post?
    - When you should post?


    # How often you should post ? :-


    # When You Should Post? :- 




    8. Share Great Content :

    Craft quality and unique content on your blog. That give a reason to your readers to read, because they can't find that type of content anywhere else. It also helps your content for higher search ranking. 
    Here is my below article, where you can get help about that :-

    # Long From Content :

    Do you know that counts of words affects your SEO, longer content appears higher in Google search ranking. We can guess that there will be high number of content keywords in longer content, and as you know that Google always prefers keyword rich content. 

    - So try to write longer content but don't mess up and stretch it unnecessary, that can spoil your reader's experience.

    Now I am sharing the research of serpIQ, It tells us that content with word count of 2450 and above ranks higher in Google.


    I am damn sure, you are thinking that why I am talking about content length then it's only affects SEO. But wait!! It also affects social media sharing. According to QuikSprout research :-

    - Posts that were under 1,500 words, on average received 174.6 tweets and 59.3 Facebook likes. 
    - Posts that were over 1,500 words, on average received 293.5 tweets and 72.7 Facebook likes.


    9. Ads and paid campaigns:

    A social media ad can be a great addition to your overall social media strategy. If you use paid ads and campaigns wisely, you have great potential for increasing brand awareness. Whether you try your hand with influencers, referral marketing, or simply promote your content, you can reach a specific goal.

    These types of campaigns are easy to track and manage, which often helps smooth out bumps and that’s what makes them successful.

    * Conclusion :

    So guys that was my article on writing social media posts that goes viral. Now I am telling you some more tips to create a better engagement with your social media fans, because if you makes a better relationship with your user, it will help your post to grow more. So keep your eye focused on what I am saying -

    - Be Active on Your Social Media Profiles
    - Be Able To Provide Answers
    - Leave Readers With Questions
    - Provide Quick Tips
    - Be Accurate With Your Provided Information
    - Speak With Your Own Tune And Style

    For More Guide Read our early Articles :-


    That's it guys!!!

    Hope You Enjoyed!! 

    I am curious to getting your response by commenting below..

    Hii Guys!!!! I am Avinash Today I am here before you with a most sophisticated topic of Indian economy. Today Indian youth is in a different phase because of our society craze and our parents pressure to grab more and more degrees and to get a govt job.



    So this is so catastrophic for our country and for us, so let's talk about some reasons and their causes and some solutions too about this problem - 

    1. Most of Indian youth Wants a Government job :

    Because our Indian society gives more honor and prestige to a govt employee and there are more comfort and little pressure in govt jobs, every Indian youth wants to get a government job. Most of Indian youth doesn't want to give their efforts to grab a private job because of our society's mentality they think that there is not any security in private jobs and they have to do hard work in private sector.
    And right now Indian govt failed to create much jobs to provide as much govt employment as the youth is hoping for.

    Data from the successive rounds of nationally representative youth surveys conducted by the Lokniti research programme at the Centre for the Study of Developing Societies (CSDS) shows that the attraction of a sarkari naukri (government job) has not shown any signs of declining over the past decade. In fact, the share of youth who prefer a government job has grown slightly to 65% in 2016.


    The share of youth who prefer a private job has nearly halved to 7% between the two rounds of the survey conducted in 2007 and 2016. The share of those wanting to start their own enterprises has risen marginally to 19% over the same period.

    The 2007 and 2016 surveys covered 5,513 and 6,122 individuals, respectively. We compare the responses of individuals in the age group of 15-34 years.

    Rural and urban youth hardly differ when it comes to job preferences. But the share of youth in big cities who prefer a government job shows a sharp increase between 2007 and 2016.


    2. A Huge Part of Youth is Busy in Studying or Training :

    I don't know in India what are we doing. A large part of our life we spent in studying only, till  the age of 30 we are busy in completing our P.hd and many more things. we are not focusing on our skills, only we are doing is study.

    Let me put a survey here before you -


    Over 30% of youth aged 15-29 in India are not in employment, education or training (NEETs). This is more than double the OECD average and almost three times that of China.

    NEET is a relatively new concept.

    According to the OECD, youth inactivity presents the share of young people (age 15-29) not in employment, education or training (NEET) as a percentage of the total number of young people in the corresponding age group.

    3. India's socio-cultural norms add further complexity :

    34% of the surveyed youth report that discriminatory and personal biases related to their marital status, gender, age or family background are a major barrier when looking for a job. 82% of female respondents said their ideal employment would be full-time, disproving the stereotype that women prefer part-time jobs. Similarly, despite the persistent view that household work and unpaid work are suitable and desirable for women, only 1% of surveyed female youth report this as being a desirable option for them.

    # Causes :-

    • Our Society Thinking.
    • Our Expectations.
    • Being choosy with career and jobs.
    • Focusing less on skills and practical.
    • Wasting a huge time in studying.
    • We are not hard-working.

    # Solutions :-

    • Focusing on our dreams.
    • Taking every step of life as a challenge.
    • We should do expertise in our stream.
    • Should get more practical knowledge than theoretical.
    • Should get more skills.
    • Make your own way.
    So that's it guys, thanks for reading. 

      


    Hello Guys, I am Avinash and today in this article I'll talk about some strategies to boost or scale-up your startup. 

    -Do you have any startup idea?
    -Are you working on a startup?
    -Do you already started a new startup?

    So let's make it easier and let's discuss about how we together can change ourselves in super-humans and can scale-up our innovative idea like a rocket launcher.


    What is Growth Hacking?

    Growth hacking is a marketing technique that is experiment driven. It is used to figure out the most productive ways of growing a business. In this process, you would have to mix engineering, data, design, development, marketing, and analytics. And the main reason as to why it is called growth hacking is because the growth hacker would use these techniques and find the most innovative, cost-effective and rapid way of achieving growth instead of following the conventional processes.

    The methods that the growth hacker uses to achieve the growth goal include reverse engineering, A/B testing, SEO, email marketing, viral marketing, and content marketing.
    And the main formula that every growth hacker uses is —

    Product + Growth = Impact

    Now that you are clear about what the growth hacking is all about, let us move ahead and talk about the growth strategies that can help you prepare your business for 2019.

    Who is a Growth Hacker?

    A growth hacker is someone who is clever, original, and innovative. Their primary goal is to implement creative, cost-effective strategies to ensure businesses are able to acquire and retain customers for as long as they can.

    growth-hacking-quote

    1. Analyse yourself:

     Use these question to guide what kind of business you want to start. What need does your startup address? Why will people care? If you can answer these two major questions you’re already well on your way to success.

    Once you have the reason, start asking yourself even more questions to help you figure out the type of business you should start, and if you have what it takes.
    • What skills do you have?
    • Where does your passion lie?
    • Where is your area of expertise?
    • How much can you afford to spend, knowing that most businesses fail?
    • How much capital do you need?
    • What sort of lifestyle do you want to live?
    • Are you even ready to be an entrepreneur?
    Note : Be brutally honest with your answers.

    2. Know Your Competition :

    • Who are your competitors?
    • What you need to know about your competitors
    • Learning about your competitors
    • Hearing about your competitors
    • How to act on the competitor information you get

    Direct Competitors

    Direct competitors are businesses that have the same product or service offerings. For example, if you’re a landscaping company, your direct competitors are other landscapers. Information on your direct competitors will facilitate your ability to stand out above them.

    Indirect Competitors

    Indirect competitors are those who don’t offer the same service, but meet the same need in an alternative way. In the landscaping example, your indirect competitors would be businesses that facilitate do-it-yourself lawn care, like local nurseries, home improvement centers, and hardware stores. Information about your indirect competitors will help you to find effective ways of getting in front of your target audience.

    3. Leverage Referral Marketing:

    Referrals have always been the main way of growing a business for decades now. A referral from a family member, friend, or even from any of the industry influencers would convert a lead much faster than you can think of. The cost of getting referrals isn’t much and this would allow you to reduce the costs that you are putting into your company growth strategies.

    Uber-referral-program

    4. Build a Social Media Community Around Your Brand/Product:

    Social media platforms are the most popular ones in the world currently. It is a place where almost everyone is there on. And this makes social media an important part of the marketing strategy for any startup. In short, you can easily leverage social media and promote all about your company, get market feedback and also interact with all the industry influencers.

    Social media Statics :

    - Total worldwide population as 2015 is 7.3 billion.
    - Total internet users - 3.17 billion
    - Total active social media users - 2.3 billion
    - 91% of retails brands use 2 or more social media accounts.
    - Internet users have an average of 5.54 social media accounts.
    - Social media users have risen by 176 million in last year.
    - 1 million active social users joins everyday, 12 people joins each second.
    - There are 1.65 billion active social media accounts globally.

    -  Set Your Goal :

    Before starting with social media you should define your goal, what you want to achieve from social media for your beneficiaries. Because we all know that without any aim or goal we can't reach to our target.
    Let's take a look at some goals which everyone wants to achieve :-
    - Sales
    - Brand Awareness
    - Drive traffic to Your website or blog
    - Want more followers or likes
    - Customer loyalty

    In the beginning just select one of these and built your strategy to achieve that. After start getting some progress with your initial goal and have real measurable result, you can select another goal  from the list.

    - Choose Relevant Social Media Network :

    Choose Relevant social media platform according to your comfort. Each social media network have its own unique features and functionality with a unique impact.
    Mr. Tim Grahl tells us about three big questions to ask yourself when choosing a social network :-

    - Does it make sense for me?
    - Does is make sense for my content?
    - Do potential fans spend time there?


      
    Let's take a look at answers about some social media networks, Why should we use them? :-

    - Why Facebook :

    The biggest and the largest social media network. More than 70% adults actively use facebook, So this is much enough to use facebook for your business. 
    But also keep in mind that with great popularity comes great competition. There are much crowd on facebook to make you disappear or popular.

    - Why Twitter :

    Twitter is so smart, mostly crowd on twitter is younger. You can get here wide variety of of technology, news, sports, marketing, journalism, and so on.

    - Why LinkedIn :

    This is a business oriented social media platform. This is a great place for professionals, Best platform for B2B companies. But B2C companies are still struggling.

    - Why Instagram :

    Great place for fashion and photo sharing. Instagram works great in paring with facebook and twitter. mostly brands have been starting using Instagram.

    5. Identify Your Target Audiences :

    This is a damn important point to take away your business to upstairs. You should identify your users and make research on their behavior. So identify your target audiences to get best results, the foundation of social media is ti understand who your target audience is and why they use social media. To do so, we need to utilize demographics.

    What Includes In Demographics :

    - Location
    - Age 
    - Gender 
    - Income
    - Educational level
    - Religion
    - Ethnicity
    - Marital Status
    - Number of Children

    Not all of these will relevant to your business. For an example you have a niche blog targeted to U.S. , then you need to make your analysis. To create an analysis you need to identify your target audiences according to age, gender, location and etc. If you have female oriented blog then you need to target only female audiences. 

    # Takeaways :

     Focus On Engagement :

    Thats point is very important for an effective social media Strategy. Creating engagement means you are making a relationship with your users.
    According to Jason Falls "Engagement is communicating well enough that the audience pay attention".
    Every social media defines engagement based on the features and the functionality of  their platform

    Here are some healthy knowledge for you to help you scaling your startup -



    Hello Guys, We all know that 2018 is on the end and in this article I'll tell you about some facts and statistics about startup. We all know that many startup starts every year. But do we know the answers of the below questions -
    • What percentage of entrepreneurs are successful?
    • What is the average age of an entrepreneur when they start a business?
    • What is the job outlook for an entrepreneur?
    • What is the average salary of an entrepreneur?
    • How often do new businesses fail?
    • What is the main reason that entrepreneurs fail?
    So let's talk about answers of these questions :

    1. 90% Startup fails :

                                                          - 50% Startup fails in first 4 years. 19 percent of startups fail because of too much competition, and another 18 percent fail because of pricing or cost issues.

    - 74% high growth internet startup fails because of premature scaling.(Startup that scale properly grow 20 times faster then startup that scale prematurely.

    2. Startup Funding :

                                       - 80% startup are self funded or by friends or family.

    - Only 1% startup are funded by VC firms.

    - 29% of startup runs out of cash before they fully established .

    - 75% of startup that fonded by venture caplital(VC) never gives return to investors on their money.

    3. Success Chances :

                                       - 20% founders failed in their first startup gates success in their second startup.

    - 80% of successful startup have multiple founders.

    4. Some Other Facts :

    According to a First Round survey, the number of startup founders in their twenties falls somewhere around 20 percent. A paltry 3 percent are between the ages of 21 and 25.

    - Founders of the companies with the highest growth clocked in with an average age of 45.

    - While it is true that 51.6 percent of businesses started out running from someone’s home, many of those entrepreneurs were well educated.

    - 39 percent of business owners have a bachelor’s degree or higher. In a survey run by the Kauffman Foundation, 95 percent of the business founders surveyed had at least a bachelor’s degree, and 47 percent had even more advanced degrees.

    Most Profitable Startup Sectors :


    • Virtual and Augmented Reality (VR/AR),
    • Medical Marijuana,
    • Financial Technology, and
    • Biotechnology.

    Info-graphics of startup failure :

    startup statics failure rate The Geek Vision


    Credit - https://www.failory.com





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