The Geek Vision






When a new company or person starts a Twitter, Instagram, or Google + account, many are confused about the use and meaning of the "hashtags." They don't even know that how to use #hashtags. Here is i am telling you how to implement #hashtags in your business and why #hashtags are important for your business..


That is the question of every man that - "Why hashtags are important?". so here i am giving you the answer:-


Why hashtags are so important:



                Hashtags are important because they help increase social media engagement with new users. A “hashtag” is a label on social media that helps categorize together specific content on relevant posts.  Hashtags helps you to filter your social media posts to be searchable and linkable. By using a special hashtag you can make your post unique. 
Businesses use hashtags to attract new customers and grow their online presence. They use their unique, significant and a creative hashtags for their business strategies.This allows users who are not following you to see your tweets and content that you put out on various social media sites. It helps them to create a great traffic for their product and offers. Now a days many companies are using a specific #hashtags those are very popular among their users and there are too much craze about these hashtags on social media.  Many e-commerce companies like - Flipkart, Snapdeal, Amazon are  using specific hashtags for their offer and sale Like - #FlipkartCuriousCases , #saleoftheday , #offeroftheday 

Here is the snapshot of flipkart tweet on twitter :-


Who uses hashtags?
                                   As i told you that hashtags can be business specific. We can make our own hashtags to create a buzz. 
Every business use hashtags according their strategies to reach out with large number of traffic. like online shopping companies are using hashtags like - #offeroftheday , #fridaysale. So every business uses hashtags according to their offers, topics and contest.


How to create a unique hashtag:


              You can make a unique hashtag according to your topics. Like if you are writing a post about any fashion contest you can use #fcontest , if you are writing about holiday package for summer you can use #summerfun .
          Flipkart, a perscription E-Commerce brand, has been using the hashtag #FlipkartCuriousCases in order to promote using their products for a more enjoyable season.You can watch it in above snapshot.

Hashtags Trends: 


                                         A trending hashtag is one that is being used by a lot of people at the same thing. This commonly happens when there is breaking news or celebrity gossip or during a convention. Twitter alerts people when their followers are all tweeting about the same thing, so even if a hashtag isn’t trending, they’re good to use at events to increase your reach by helping acquire customers to increase the buzz of your brand.

Research before using trending hashtags:
                                                                                             Before using a trending hashtag, make sure to research it first. You don’t want to make a bad impression on your followers or attract the wrong audience. There are many website and tools to know about trending hashtags. Like you can use Ritetag to optimize your Hashtags. You can read how to use trending hashtags and website and tools for hashtag tracking in my post - 5 Hashtag Tracking Tools for Twitter, Facebook and Instagram

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