Hii Guys, I am Avinash and today in this article we will talk about a interesting topic that "why using visual content on social media is very important now a days". We will cover some interesting facts and importance of visuals on social media and how we can take benefit of visuals for our business and social media marketing.
# Why To Use Visuals :
visuals can have an enormous impact on the success of your content marketing and social media campaigns. Images can help to increase traffic, clicks, and conversations. Photos, videos and inforgaphics can grab attention of the users much faster and more effectively than text.
* According to Bob Cargill :
# People prefer visuals :
As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about, but once that information is paired with visual elements, the information retained suddenly goes up to 65%. At any given time, the human brain can only process a very limited amount of information. In addition, any information that can be processed faster will take priority in grabbing a person’s attention.
# Increases Views :
As I told you earlier in this article.
CTR of a website is about 47% higher in site containing images.
Infographics grow 12% more traffic and 200% more shares than post without images. Tweets with images gets 18% more clicks and 150% more retweets than tweets without images. LinkedIn posts with image generate 98% higher comment rate. Facebook Posts with images get 3.2x times more engagement than posts without images.
- Our mind only needs 1/10 second to understand an image. Reading 200-250 words take an average of 60 seconds to read.
- People remembers visual information 6x times more than they have read or heard.
- CTR of a website is about 47% higher in site containing images.
- Infographics grow 12% more traffic and 200% more shares than post without images.
- Tweets with images gets 18% more clicks and 150% more retweets than tweets without images.
- LinkedIn posts with image generate 98% higher comment rate.
- Facebook Posts with images get 3.2x times more engagement than posts without images.
- Video generate 80% more conversion.
Source - Blog2Social
It's true. Content may be king, but visuals rule. All the latest study and statistics suggest that images on social media command more attention than text alone.If we want to know that why visuals are important we can understand by the example of "Google Doodle", Google daily changes it's landing page's doodle to make it appealing.
# People prefer visuals :
As mentioned before people are visual beings. Online consumers can retain only 10 to 20% of the information they read or hear about, but once that information is paired with visual elements, the information retained suddenly goes up to 65%. At any given time, the human brain can only process a very limited amount of information. In addition, any information that can be processed faster will take priority in grabbing a person’s attention.
# Increases Views :
As I told you earlier in this article.
CTR of a website is about 47% higher in site containing images.
Infographics grow 12% more traffic and 200% more shares than post without images. Tweets with images gets 18% more clicks and 150% more retweets than tweets without images. LinkedIn posts with image generate 98% higher comment rate. Facebook Posts with images get 3.2x times more engagement than posts without images.
# Boost Engagement :
High-quality visual content included in your social media marketing efforts can generate more likes, shares and comments than a simple text would. As a matter of fact, your articles can experience a 37% increase in engagement if they are optimized with compelling visual content.
# Your Audiences Loves Video :
Video is one of the most important visual aspects used in content marketing today. That being said, by 2019, 80% of internet traffic will consist of video traffic. Generally, online audience prefers watching videos rather than reading plain text. In fact, four times as many consumers would rather watch a video about a product than read about it, while 90% of consumers state that watching a product video is very helpful in making a purchasing decision.
# Conclusion :
So these are some reasons why visual content also very important now a days. We should take the benefit of visuals to make our post more appealing and effective, as we know that we can get more engagement by using visuals.
If you like my article and you wants to get more deep information then you should read my other articles :
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