Hello Guys... How are you all, I am your friend Avinash and today we will talk about a new interesting topic "How To Increase Brand Awareness Using Social Media Channels". In this article I'll tell you about full strategy to how to use social media to increase your brand's awareness.
Every respectable Brand or Business that promotes its business takes advantages of today's popular social media channels like - Facebook, Instagram, Twitter, LinkedIn, Blogging - Because they are very popular among today's ganeration and everything happens on social media creates impact on everyone's daily life.
Every respectable Brand or Business that promotes its business takes advantages of today's popular social media channels like - Facebook, Instagram, Twitter, LinkedIn, Blogging - Because they are very popular among today's ganeration and everything happens on social media creates impact on everyone's daily life.
# Why Social Media is Great For Brand Awareness :-
Brand awareness is critical if you want to grow your business now a days. Because we can get a lot of actual traffic on social media, and branding on social media is cost effective, time saving, and we can get target audiences on social media.
Statista predicts that there will be 3.02 billion social media users worldwide by 2021 (see chart below). So how do you get your brand in front of those billions of users? How do you get the attention of the thousands or millions of potential customers wandering around social media? Here, we provide a list of tips that will help you increase your brand awareness via social media.
let's take a look ot an another social media fact that most of social media marketer's want to increase their brand awareness through social media platforms. Let's take a look an the infographics given by social sprouts -
# Why Social Media Leads To Brand Awareness :
- Enables engegement
- Promotes content
- Social sharing among users
1. Use Visual Content To Increase Brand Awareness :
Implementing visuals in posts can create an image in reader's mind, that can help you to create more engagement. So always implement visuals in your posts. Because visuals attracts peoples. So implementing Images, videos, Inforgraphics can be a plus point to let your post go viral. Because you should know that your images, videos can also go viral ahead of your content. so content is not the only one thing that goes viral, videos or images can also goes viral.
Do you know that facebook posts with images gets 53% more likes, 104% more comments, and 84% more click-through rates according to KISSmertics.
Now let just come on twitter. Do you know that - According to twitter blog we got that post with photos have the greatest effect on retweets.
- Photos average a 35% boost in Retweets
- Videos get a 28% boost
- Quotes get a 19% boost in Retweets
- Including a number receives a 17% bump in Retweets
- Hashtags receive a 16% boost
- Videos get a 28% boost
- Quotes get a 19% boost in Retweets
- Including a number receives a 17% bump in Retweets
- Hashtags receive a 16% boost
Visual content helps a lot to get attention of social media users let's take a look how visual are used at social media channels :
2. Develop a Unique Voice and Personality :
On social media, you’re interacting with human beings. So, talk like one. Let your personality come out freely and develop the tone and voice of your posts to reflect that. People are much more likely to engage when the conversation feels casual. Plus, if you’re charismatic, your personality will help you gain followers.
- Be Active on Your Social Media Profiles
- Be Able To Provide Answers
- Leave Readers With Questions
- Provide Quick Tips
- Be Accurate With Your Provided Information
- Speak With Your Own Tune And Style
3. Optimize Your Content :
#1. Write Great Headlines :
OMG..!! That's the second time when I am talking about headlines. But now I will not go long. I am doing this because headlines plays a lead role to give a specific reason to your readers. Headlines reflects the content written below it.
Here is my full guide for writing catchy headlines.
#2. Craft Quality or Unique Content :
Craft quality and unique content on your blog. That give a reason to your readers to read, because they can't find that type of content anywhere else. It also helps your content for higher search ranking.
Here is my below article, where you can get help about that :-
#3. Long From Content :
Do you know that counts of words affects your SEO, longer content appears higher in Google search ranking. We can guess that there will be high number of content keywords in longer content, and as you know that Google always prefers keyword rich content.
- So try to write longer content but don't mess up and stretch it unnecessary, that can spoil your reader's experience.
Now I am sharing the research of serpIQ, It tells us that content with word count of 2450 and above ranks higher in Google.
I am damn sure, you are thinking that why I am talking about content length then it's only affects SEO. But wait!! It also affects social media sharing. According to QuikSprout research :-
- Posts that were under 1,500 words, on average received 174.6 tweets and 59.3 Facebook likes.
- Posts that were over 1,500 words, on average received 293.5 tweets and 72.7 Facebook likes.
4. Follow Social media Influencers :
The so-called “social media influencers” are people who generally have many followers/subscribers.I’m talking about either popular individuals or popular social media pages that appeal to the same (or approximate) target audience you do. However, make sure to avoid influencers that are in a direct competition with your brand’s products and services.
For example, if you’re selling ecological food, you can approach different local chefs, popular cooking blogs, or anyone who talks aboutfood. You’ll often have to negotiate a price for these influencers to promote your business/products to their loyal followers.
Craft quality and unique content on your blog. That give a reason to your readers to read, because they can't find that type of content anywhere else. It also helps your content for higher search ranking.
The so-called “social media influencers” are people who generally have many followers/subscribers.I’m talking about either popular individuals or popular social media pages that appeal to the same (or approximate) target audience you do. However, make sure to avoid influencers that are in a direct competition with your brand’s products and services.
For example, if you’re selling ecological food, you can approach different local chefs, popular cooking blogs, or anyone who talks aboutfood. You’ll often have to negotiate a price for these influencers to promote your business/products to their loyal followers.
5. Do Use of Hashtags :
Today hashtags are everywhere, you can find hashtags on Twitter, Facebook, Google+, Instagram and many more. Today hashtags are becoming another option for social media for search queries. So implementing hashtahs in your posts can make your engagement higher. Let's take a look on the effects of hashtags in Twitter :-
- Dan Zarella discovered this effect in a study on retweeting behavior that included more than 1.2 million tweets. The large scope of the study made for a 99.9 percent confidence interval with the results.
7. Plan Your Posting Strategy :
Develop Your own social media strategy and create your own time table. It will help you for a better result. Before planning your posting strategy ask these three questions to yourself :-
- What you should post?
- How often you should post?
- When you should post?
# How often you should post ? :-
# When You Should Post? :-
For more details - what are the best days and times to post on social media
8. Share Great Content :
Craft quality and unique content on your blog. That give a reason to your readers to read, because they can't find that type of content anywhere else. It also helps your content for higher search ranking.
Here is my below article, where you can get help about that :-
# Long From Content :
Do you know that counts of words affects your SEO, longer content appears higher in Google search ranking. We can guess that there will be high number of content keywords in longer content, and as you know that Google always prefers keyword rich content.
- So try to write longer content but don't mess up and stretch it unnecessary, that can spoil your reader's experience.
Now I am sharing the research of serpIQ, It tells us that content with word count of 2450 and above ranks higher in Google.
I am damn sure, you are thinking that why I am talking about content length then it's only affects SEO. But wait!! It also affects social media sharing. According to QuikSprout research :-
- Posts that were under 1,500 words, on average received 174.6 tweets and 59.3 Facebook likes.
- Posts that were over 1,500 words, on average received 293.5 tweets and 72.7 Facebook likes.
9. Ads and paid campaigns:
A social media ad can be a great addition to your overall social media strategy. If you use paid ads and campaigns wisely, you have great potential for increasing brand awareness. Whether you try your hand with influencers, referral marketing, or simply promote your content, you can reach a specific goal.
These types of campaigns are easy to track and manage, which often helps smooth out bumps and that’s what makes them successful.
* Conclusion :
So guys that was my article on writing social media posts that goes viral. Now I am telling you some more tips to create a better engagement with your social media fans, because if you makes a better relationship with your user, it will help your post to grow more. So keep your eye focused on what I am saying -
- Be Active on Your Social Media Profiles
- Be Able To Provide Answers
- Leave Readers With Questions
- Provide Quick Tips
- Be Accurate With Your Provided Information
- Speak With Your Own Tune And Style
For More Guide Read our early Articles :-
That's it guys!!!
Hope You Enjoyed!!
I am curious to getting your response by commenting below..
great work....it helps me
ReplyDeletekeep it up...