As we all know google play is the largest app store with over 1.5 million mobile apps. So we can think that there is a big competition on google play for all the developers. We can make a great app and game but to increase the downloads for our apps is a big headache for us..
These are many ways to increase your app's download on google play if we want to be a successful developer then we should follow these ways. "App store optimization" is a main factor and a perfect way to increase our app downloads on play store.
So if we want to increase downloads of our app and game then ASO(app store optimization) is a great factor. In this article i'll tell you about some tools to optimize your apps and games on google play.
* What is ASO :-
The full form of ASO is - "App Store Optimization".App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app. (Source- wikipedia)
Now here i'll tell you about some tools for App Store Optimization:-
#1 . Sensor Tower:
Sensor Tower is relatively new to the app optimization field as it was founded in 2013 by Alex Malafeev and Oliver Yeh. SensorTower’s organic approach to ASO has helped it fast establish a reputation through its fully automated Keyword App Ranking Tracking tool that gives developers access to accurate data on a per-keyword basis. It allows for improvements and changes in campaigns can be tracked along with changes to actual app keywords.
Features:
- monitor app trends throughout the global app economy.
- View competitor data on a keyword by keyword basis.
- Improve keyword efficiency, gain traffic and reduce costs.
- App intelligence, store intelligence, Ad intelligence.
#2 SearchMan:
SearchMan was founded in 2012 by Niren Hiro and Naoki Shibata (with a team behind formed of ex-Google/Yahoo/Friendster employees). This is specifically focused on app optimization. SearchMan’s ‘unified keyword management platform’ will visualize all data in a clean and simple way, making it very easy to measure success rates of any optimization type.
Features:
- Search Tracking: Track iOS & Android daily, and study the search visibility of your app vs. competitors.
- Uncover Better Words: Get instant data-driven keyword suggestions. Store them, study them, prioritize them, and push.
- Improve your SEO: Easily prioritize keywords and push updates to improve search rankings and increase downloads.
- Use your keywords for Ads: Easily leverage your strongest keywords to target users on mobile advertising platforms. Only reach people who are interested in apps like yours.
#3. App Annie:
In May 2014 the San Francisco-based company launched its new App Store Optimization platform. Its ASO tools gives clients access to the crucial metrics needed to maximize their organic search traffic. Picking, testing and refining keywords is a top priority for app publishers.
Features:
- Store Stats: Monitor the app ecosystem and your competitors.
- Store Intelligence: Complete app store transparency on every download and dollar.
- Usage Intelligence: A revolutionary understanding of mobile app and device usage.
- Audience Intelligence: Detailed data about who is using every major mobile app.
- App Store Analytics: Powerful visualizations to analyze your app store sales data — all in one place.
- Advertising Analytics: Unified dashboard for all your mobile advertising and monetization data.
- In-App Analytics: Monitor the usage metrics that matter most for your app business.
#4. Appnique:
Appnique was founded in 2012 by Jai Jaisimha and is right now the first service to offer developers pre-launch analysis. It offers a simple dashboard and I like how everything is organized.If you are still unclear about what ASO does, or doesn’t do, then Appnique has published a very handy e-book on the subject.
Features:
- Pre-launch planning
- Merchandising for launch
- Understanding your organic users
- How organic app store SEO can improve paid advertising targeting
- Staying on top of the competition
- How ratings and reviews can impact downloads
#5. Appstatics:
Appstatics is your go-to app for developers who want to track their iOS and Mac apps in Apple’s Top 300 App Store rankings across the globe. In tracking the Top 300 App Store rankings across each and every country, Appstatics provides you with a comprehensive and truly global view of the App Store. The Popular tab also provides a unique view of what’s popular across App Stores worldwide, instead of in just one geographic store (note that this is only for paid apps for now).
Features:
- Browse top rankings by geography, category, platform (iPhone / iPad / Mac)
- A comprehensive view of an app's rankings in all countries.
- Simple, fast search among apps ranked in the Top 300
- Updated frequently - Every 3 hours from iTunes/App Store store data.
- Complete detail for each app in the App Store, including screenshots, and user reviews.
- Share the apps you discovered with your friends via email, Twitter or Facebook.
Related:
- App Store Optimization (ASO) Guide For Google Play
- Big List of Indie Game Marketing Forums
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